Having a strategic communications plan is essential for modern organisations, but it’s something that many businesses struggle with. What is the best way to reach your stakeholders? How do you develop compelling content? And what about social media?
Creating a comprehensive plan is the key to finding success in your communications. Ideally, a strategy should be decided upon and content created at least a month in advance; a “make it up as you go along” approach won’t be effective. Creating a strategic plan allows you to factor in your goals as an organisation; for example, if you’re launching a new system, you can begin to inform stakeholders of this ahead of time. Creating a communications plan and sticking to it also ensure that your content is varied and interesting, so you avoid presenting the same messaging over and over.