Published on Giraffe Consulting
Social media has become a central part of any business’ communication strategy. There is no way around it: if you want to be reaching more people, more often, you need to be on socials. Whether you decide to focus on one or two channels or spread your messaging across all the platforms that are available, one thing is certain: you need to keep your organisation’s goals front of mind whenever you’re posting and interacting online.
A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?