How book trailers can help promote new titles

Have you heard about authors promoting their new books with a video book trailer? Book trailers are an effective and fun promotional tool that can really boost your book sales, especially right after publication date. So what are they, and how do they work?

What is a book trailer?

A book trailer is not dissimilar to a movie trailer. They are both designed to be a teaser for the book/film to come, giving the audience a taste of the plot, themes and characters. The difference is, movies already have video content (of course!) whereas for a book, this needs to be created separately.

What should I include in my book trailer?

There are three main elements to a successful book trailer.

  1. A synopsis of the book. This should be brief, intriguing, and not contain any spoilers! It should give readers a feel for what the book is about and make them want to find out more.
  2. Reviews and endorsements. Quotes from readers — and even better, other writers — offer incentive for new readers to go out and purchase your title.
  3. A call to action. Make sure you include information on where to buy the book and when it will be availble. Remember, the main purpose of the trailer is to generate sales!

Why should I make a book trailer?

Book trailers have been shown to be more effective as a marketing tool than many other forms of promotion. This is because video is engaging, easy to share, and accessible. You can share video on social media, embedded into emails, and on websites. People can even send book trailers around to their friends via text message! It’s a strong way to get the word out there, with a quick and concise message about what makes your book great.

How do I make a book trailer?

So you may be convinced about the benefits of book trailers, but how do you go about making one? Creating a video trailer is not as tricky as you may think. You don’t need a crew of actors and technical equipment — just simple tools can make for an engaging book trailer.

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