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Why your business needs a social media manual

A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?

children playing

What is Trauma-Informed Practice?

Trauma and adversity have a profound effect on the biological, psychological, neurological and social wellness of a child. A trauma-informed approach to early learning includes developing a thorough understanding of the ways trauma impacts children, and recognising symptoms of trauma as being adaptive, rather than pathological.

Book cover of Where the Crawdads Sing by Delia Owens

Book Review: Where the Crawdads Sing

Where the Crawdads Sing is a poetic debut novel set in the mid-century, following the story of Kya Clark. She is the ‘Marsh Girl’, living as a hermit on the fringes of society, and faced with hostility from the people of the town. When the town’s golden boy Chase Andrews is found dead, Kya’s isolated existence is threatened by local suspicion.

an old woman using a laptop

Advertising agency seeks over 55s for new internship

Creative advertising agency Thinkerbell has launched a new internship program for people over 55. Thrive@55 is an eight-week, fully paid program, offering older people in Melbourne and Sydney the opportunity to work across all areas of the agency. In an industry dominated by young people, the internship presents a fantastic opportunity for older people to have their voices heard, and for the company to tap into a wealth of experience and expertise.

older women reading on a tablet

Aged care residents become literary editors

A new program seeks to provide aged care residents with reading material, and the added stimulation of providing feedback to the writers. Pages for Wisdom pairs residents in aged care facilities with new and established writers, offering the opportunity for residents to provide feedback on works in progress.

women frowning over laptop, with cup of tea and notebook

Direct email marketing laws and how they affect your business

No business wants their marketing material to be considered spam mail. Companies put a lot of work into creating effective and engaging marketing campaigns, and they want those emails opened, read, and acted upon. Inevitably, some individuals on your email marketing list may not be interested in your goods and services anymore. This is fine, so long as they are given the option to stop receiving information from your company.

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