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Planning a book launch for beginners

Having your book out in the world is the most exciting thing that can happen for an author — and of course you want to share this momentous occasion with family and friends! Here are my top tips for planning an amazing book launch.

How to make a ‘set and forget’ comms plan for the holidays

Can my social accounts flourish over the holiday season while I take a break from the hectic year that was 2020? Discover how to develop a ‘set and forget’ comms plan that will seamlessly run over the course of the Christmas and New Year season, designed to free up your time and give you the rest you deserve.

What social media platforms do new authors need to be using?

Social media can be an amazing resource for writers, but it can also seem a bit daunting. What if I say the wrong thing? What if I go viral for the wrong reason? And what if I just annoy my family and friends with MORE book photos? Here are some tips to work out what is best for you.

woman working on a laptop

On Writing “Boring Stuff”

I work in communications, which essentially means working to make written content better for people who aren’t experts in doing so. It’s good work, diverse and challenging, and I enjoy it. It allows me to dive into different companies and organisations, to learn a lot about a topic I don’t know anything about, and to explain that topic to different types of audiences. But, of course, some of these topics are… well, boring.

A guide to marketing your debut novel

So many authors toil for years on a manuscript and it’s incredibly gratifying to finally secure an agent or publisher. And many authors feel like when they have these people advocating for their novel, their work is over. Unfortunately, this isn’t necessarily the case. But there’s now more ways than ever that authors can take charge of their own marketing campaigns.

phone featuring social media icons

Why your business needs a social media manual

A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?

children playing

What is Trauma-Informed Practice?

Trauma and adversity have a profound effect on the biological, psychological, neurological and social wellness of a child. A trauma-informed approach to early learning includes developing a thorough understanding of the ways trauma impacts children, and recognising symptoms of trauma as being adaptive, rather than pathological.

Book cover of Where the Crawdads Sing by Delia Owens

Book Review: Where the Crawdads Sing

Where the Crawdads Sing is a poetic debut novel set in the mid-century, following the story of Kya Clark. She is the ‘Marsh Girl’, living as a hermit on the fringes of society, and faced with hostility from the people of the town. When the town’s golden boy Chase Andrews is found dead, Kya’s isolated existence is threatened by local suspicion.

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