If you’re active on social media, using hashtags is a must in your posts. Hashtags allow you to find content relevant to you, and for other people to find your posts. But which ones are worth including?
Tag Archives: author marketing
How to build your author brand through online events
Running your own event online can offer the same advantages of appearing at live events, with the added bonus of reaching a wider audience, and connecting with your readers without the need to travel.
How do I run an online writers event?
Events are one of the best ways to promote a new book and build your brand as an author. Online writers events are a great way to access more people and work around border closures.
What does it mean to be a “bestseller”?
How many books do you need to sell to make a bestseller list? And does the title actually mean anything when it comes to marketing your book?
How book trailers can help promote new titles
Book trailers are an effective and fun promotional tool that can really boost your book sales.
Brand awareness for debut authors
When it comes to your author social media accounts, it’s worth putting a bit of thought into creating a consistent brand. This means making some decisions around how you want your presence to appear, and sticking to them!
Planning a book launch for beginners
Having your book out in the world is the most exciting thing that can happen for an author — and of course you want to share this momentous occasion with family and friends! Here are my top tips for planning an amazing book launch.
What social media platforms do new authors need to be using?
Social media can be an amazing resource for writers, but it can also seem a bit daunting. What if I say the wrong thing? What if I go viral for the wrong reason? And what if I just annoy my family and friends with MORE book photos? Here are some tips to work out what is best for you.
A guide to marketing your debut novel
So many authors toil for years on a manuscript and it’s incredibly gratifying to finally secure an agent or publisher. And many authors feel like when they have these people advocating for their novel, their work is over. Unfortunately, this isn’t necessarily the case. But there’s now more ways than ever that authors can take charge of their own marketing campaigns.
Emma Hall Writes 