A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?
Instead of looking out for ways to expand into a new sector, consider turning your eye inward towards your own people.
That breadth of experience and knowledge is an amazing resource, but it goes ignored and unnoticed by so many business leaders.
Video content is a great way to engage an audience and send a compelling message, but the technical skills involved can feel intimidating. Filming video doesn’t need to be complicated – you just need to keep in mind some of the basics.