Social media can be an amazing resource for writers, but it can also seem a bit daunting. What if I say the wrong thing? What if I go viral for the wrong reason? And what if I just annoy my family and friends with MORE book photos? Here are some tips to work out what is best for you.
I work in communications, which essentially means working to make written content better for people who aren’t experts in doing so. It’s good work, diverse and challenging, and I enjoy it. It allows me to dive into different companies and organisations, to learn a lot about a topic I don’t know anything about, and to explain that topic to different types of audiences. But, of course, some of these topics are… well, boring.
A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?
Instead of looking out for ways to expand into a new sector, consider turning your eye inward towards your own people.
That breadth of experience and knowledge is an amazing resource, but it goes ignored and unnoticed by so many business leaders.
No business wants their marketing material to be considered spam mail. Companies put a lot of work into creating effective and engaging marketing campaigns, and they want those emails opened, read, and acted upon. Inevitably, some individuals on your email marketing list may not be interested in your goods and services anymore. This is fine, so long as they are given the option to stop receiving information from your company.
Success is more than just working hard from nine to five – it’s a mindset that begins as soon as your day does. A good morning routine can set you up for a more productive and less stressful day, allowing you to be more organised and make better decisions.
Having a strategic communications plan is essential for modern organisations, but it’s something that many businesses struggle with. What is the best way to reach your stakeholders? How do you develop compelling content? And what about social media?
Video content is a great way to engage an audience and send a compelling message, but the technical skills involved can feel intimidating. Filming video doesn’t need to be complicated – you just need to keep in mind some of the basics.