What social media platforms do new authors need to be using?

Social media can be an amazing resource for writers, but it can also seem a bit daunting. What if I say the wrong thing? What if I go viral for the wrong reason? And what if I just annoy my family and friends with MORE book photos? Here are some tips to work out what is best for you.

On Writing “Boring Stuff”

I work in communications, which essentially means working to make written content better for people who aren’t experts in doing so. It’s good work, diverse and challenging, and I enjoy it. It allows me to dive into different companies and organisations, to learn a lot about a topic I don’t know anything about, and to explain that topic to different types of audiences. But, of course, some of these topics are… well, boring.

How tapping into your team’s networks and work history can build a diverse client base

Instead of looking out for ways to expand into a new sector, consider turning your eye inward towards your own people.

That breadth of experience and knowledge is an amazing resource, but it goes ignored and unnoticed by so many business leaders.

Direct email marketing laws and how they affect your business

No business wants their marketing material to be considered spam mail. Companies put a lot of work into creating effective and engaging marketing campaigns, and they want those emails opened, read, and acted upon. Inevitably, some individuals on your email marketing list may not be interested in your goods and services anymore. This is fine, so long as they are given the option to stop receiving information from your company.

Strategies for Success: how do great leaders start the day?

Success is more than just working hard from nine to five – it’s a mindset that begins as soon as your day does. A good morning routine can set you up for a more productive and less stressful day, allowing you to be more organised and make better decisions.