Social media can be an amazing resource for writers, but it can also seem a bit daunting. What if I say the wrong thing? What if I go viral for the wrong reason? And what if I just annoy my family and friends with MORE book photos? Here are some tips to work out what is best for you.
A good way to ensure that your social media communications are effective, engaging, and helping to build your brand, is to create a social media manual for your business. But what exactly is a manual, and how do you create one?