As an author, you probably already know the value of marketing your book to new audiences through participating in events. Whether through festivals and conferences or events held at your local bookstore or library, in-person events are a great way to find new readers and raise the profile of both yourself as an author, and your new release. But these events can benefit not only the feature author that the event is centred on; other authors can also capitalise on this opportunity to reach a captive audience. How? By hosting the event.